01 · BMW
Automotive · Motion
BMW.
Role
Motion Designer at LIGANOVA MaSH!
Brief & approach
Over two years, I worked as part of a close-knit motion team creating social and digital content for BMW International, BMW Lifestyle and BMW M. The work moved across campaigns, territories and formats, from fast-turnaround social assets to larger brand films. My approach was to make every piece feel unmistakably BMW: premium, precise and modern, with a clear visual idea and motion that supported the character of each model.
BMW X5 · 25 years
For the BMW X5’s 25th anniversary, I created a celebratory film built around the model’s evolution and enduring presence. I developed the visual assets and kinetic typography, then animated the complete piece to a pre-selected audio track. The finished film was shown at BMW Welt in Munich.
